Referral code
ref identifies the partner, creator, or campaign owner.
Affiliate and referral program
Use referral codes and UTM parameters to route consumers or professionals to the right landing page while preserving first-touch attribution through signup and checkout.
ref identifies the partner, creator, or campaign owner.
UTM source, medium, campaign, content, and term are captured.
Signup and Stripe checkout carry attribution values forward.
First touch is preserved and later visits update last-touch fields.
/individuals?ref=coach&utm_source=linkedin&utm_medium=partner&utm_campaign=consumer_report_review
/professionals?ref=consultant&utm_source=webinar&utm_medium=partner&utm_campaign=agency_trial
/r/creator123?utm_source=youtube&utm_medium=creator&utm_campaign=credit-report-video